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Giada is a woman who stands out for her versatility and passion. As a successful real estate consultant at Engel & Völkers in Milan, she has made a name for herself in one of the most dynamic and demanding real estate markets in Europe. But Giada is much more than an expert in her field – she is also an inspiring author, content creator, and motivator who shares her messages with a wide audience through social media.

In this interview, Giada offers fascinating insights into her professional journey, her motivation, and her vision. She shares what drives her, how she overcomes challenges, and the goals she has set for the future.

1. Giada, you are known for your passion for real estate and your expertise as a real estate consultant at Engel & Völkers. What inspired you to pursue a career in the real estate industry?

I always loved the fact that the real estate market is always growing, really challenging and never the same, especially in Milan, which is an international city. I adore the fact that you can help people to achieve their dreams, to buy the perfect house for the family or for him/herself or make the right investment. There is also a significant and feminine reason, I love the independence that this job gives me, also it’s pure adrenaline closing a deal, difficult yes, but also funny and important. 

2. In addition to your professional work, you are also an author. What motivated you to write a book, and what message do you hope to convey to your readers?

I love the real estate market but also the wellness market. I think they match perfectly, our body is our home, our temple. Taking care of your body is like taking care of your home, you live there for the rest of your life and if something doesn’t work anymore, change it or change the way you look at it.  The motivation that brought me to write 3 books is always the same, helping people achieve their dreams regarding their homes or their bodies. I like to spread wellness around me and make people think they can do it. The most important message for me is that in life you can achieve anything you want, professionally and personally. Life is incredibile and if you have unfailing determination, everything you desire, comes to you. Just have faith and work for it, for your body or your home or everything. 

3. Your TikTok channel is very popular. How do you combine your professional expertise with the creative possibilities offered by platforms like TikTok?

I love the reality behind Tiktok,  I think that platform gives you the opportunity to show yourself as you truly are, without masks and bringing out the creative side of you. These platforms really changed our lives in better ways.

4. Selling real estate in a dynamic city like Milan is certainly a challenge. What are the most exciting aspects of working in this metropolis?

Milan is certainly an international city but if you think it is still a very small city, not huge for example as London or the sizes as New York. This is what I like most because I come from a little town, in the countryside near Venice, so I love this combination between a small and international city. Sometimes I go to appointments by walking or cycling, this is funny. Also the human aspect is important, even if we are in 2025, I think the relationship between the real estate agent and the client is still the most important aspect, trust, respect and noun.

5. How do you stay up-to-date in an industry that is constantly evolving? Are there any specific trends or developments that particularly fascinate you at the moment?

Staying up-to-date in an industry as dynamic as real estate in Milan requires a multi-pronged approach, considering how quickly market trends, regulations, and technology are changing. Personally I’m subscribed to local and international real estate publications like Il Sole 24 Ore and Milano Finanza, which offer updates on market trends and regulations. I also use Websites like  Immobiliare.it or Casafari, they provide insights into property prices, demand shifts, and new development projects in Milan. Monthly I attend real estate conferences, trade fairs, or local meetups. Milan is a hub for both Italian and international real estate professionals, offering numerous opportunities for networking. Last but not least I use social platforms such as  LinkedIn or even Instagram and Tiktok sometimes, where professionals share experiences, market changes, and emerging opportunities. The trends at the moment are for sure the luxury residential demand, the sustainability and green buildings, renovation of historical buildings and rental market growth.

6. You are a versatile individual – real estate consultant, author, and content creator. How do you manage to balance these different roles? 

Yes I am, thank you for the question. I couldn’t be anything else than that, a versatile person, flexible and passionate about life. I like to experiment, try new things and be open to new possibilities. At this moment of my life I have these 3 main interests in Real estate, Wellness and healthy food and Art. I hope to develop all three in a good way. I see myself as an entrepreneur and one characteristic is for sure the ability to take risks and control them. Anyway sometimes I go crazy and what I need is just a good vacation to stay light, free and disconnect from reality but after that I need to feel the adrenaline of business.

7. In your work, you interact with clients from all over the world. What cultural differences have particularly impressed or challenged you in the real estate industry?

People always love to have the most magnificent penthouse with park view, jacuzzi, big sizes,  double or triple garage at the lowest price. The challenging part is to handle the objections and let people know what they can really buy in Milan with that budget. It’s important to be realistic and even if you have the incredible budget to buy, you need to have patience and also sometimes incredible luck because the in the Milan market there is always a lot of demand, but little supply of houses and those few, are sold immediately. The speed in making the right offer of money is certainly a very important factor.

8. On TikTok, you often discuss topics like motivation and personal development. What inspires you to support people in their daily lives?

I speak mainly to women, I want to see women succeed in every aspect of their lives. The success of a woman is a success for everyone on this planet. I think we are special creatures that  need to be respected, loved, adored, supported and understood. As simple as that, I am here to help myself first and then all the others, I feel a spirit of sisterhood. We deserve a planet with more healthy, happy women. 

9. What are your top tips for someone looking to start a career in the real estate industry? What qualities should they bring to the table?

The most important thing is to study to have the license, than understand in which sector of the market you want to put your energies, like renting, short renting, luxury market, buying, residential or commercial, realtor projects, developments etc and than the qualities that I think are important to be a good Real Estate Agent are: concreteness, empathy, determination, automotivation, good communication skills, the ability to understand people and filter them.

10. What upcoming projects do you have planned? Could you give us a glimpse into your professional and personal goals for the future?

Regarding my professional life I see myself with my personal real estate agency, my own restaurant or a sort of wellness space where people can relax, have a coffee but also a class of pilates or yoga, and I see in my future, my own art gallery. As personal life, I see myself married with the love of my life, with maybe 3 kids and growing with my culture, I would like to speak french fluently, doing my airplane license, having different properties between the countryside, the sea and the mountains, travel the world and achieve anything I would love to. I wish for my future self to be happy and loved, satisfied and healthy, beautiful inside and outside.  I know I have big dreams, but I hope God is listening and will help me.

Giada, you remind us of the importance of staying curious, seeing challenges as opportunities, and pursuing your visions with courage. Thank you for your time.

Copyright by Giada Todesco