Maja Malnar is more than just a well-known face in the world of fashion and social media. As a successful influencer, content creator, and fashion icon, she captivates millions of people worldwide with her unique style, creativity, and authentic personality. With a passion for fashion, travel, and lifestyle, she has built an impressive career that takes her around the globe. Her travels and collaborations with renowned brands like BVLGARI and Aston Martin offer fascinating insights into her multifaceted world.
You are a successful influencer, content creator, and fashion icon. What originally inspired you to dive into the world of fashion and social media?
Fashion has always been a part of my life. I’ve been passionate about expressing myself creatively through clothes and styling since I was young. Social media became a natural extension of that passion, as it allowed me to share my journey and connect with a global audience. I was drawn to the idea of merging my love for fashion with travel, beauty, and lifestyle in a way that could inspire others.
Your platforms have an impressive reach. How did you manage to build such a large and engaged community, and what’s your secret to success in social media?
It’s about authenticity and consistency. I’ve always believed in staying true to who I am and sharing moments that reflect my real life—not just the highlights. There’s no secret formula. I just put in hard work and always evolving with the platform.
Traveling is a big part of your lifestyle. How do your global travels influence your fashion and lifestyle decisions, and is there a specific destination that has particularly inspired you?
Traveling opens my eyes to so many different cultures and styles, and each destination leaves its mark on how I approach fashion.
As a fashion influencer, you are often in the spotlight. How do you handle the pressure of being constantly present in the public eye, and how do you find balance in your private life?
I’ve learned a balance with public and private life. It’s easy to feel like I have to share every moment, but I prioritize time for myself and my loved ones. Staying grounded and taking breaks from social media helps me find that balance, and I try to remind myself that it’s okay to step back when needed.
You have collaborated with numerous fashion brands and designers. Is there a particular collaboration that stands out to you, and why?
Every collaboration has been unique, but working with Aston Martin & BVLGARI stands out. They are brands I’ve admired for years, and being able to represent them and work closely with both teams is a dream. Aston Martin especially always organise most incredible and unique experience which really makes the whole collaboration so much more meaningful !
Your outfits and looks are always creative and stylish. How do you develop your looks, and which designers or fashion trends are currently inspiring you?
My looks are inspired by the places I travel, the art I see, and the people I meet. Right now, I’m really into oversized blazers and tailored pieces, paired with more feminine elements. And everything chocolate and burgundy / cherry. Designers like YSL, ALAÏA, Magda Butrym and Loewe are hugely inspiring, and their playful, yet structured, approach to fashion speaks to me.
The fashion and social media world is constantly evolving. What trends or developments are you seeing in the industry right now, and how do you adapt to these changes?
The rise of sustainability in fashion is one of the most exciting developments. People are becoming more conscious of where their clothes come from, and brands are responding to that by creating pieces that are not only beautiful but also environmentally responsible. Social media is evolving too by pushing for more authentic content and I am honestly loving it. I’m embracing more behind-the-scenes captures and less-filtered moments.
In addition to fashion and lifestyle, you are involved in various social projects. Can you tell us more about the causes and issues that are close to your heart, and why they are important to you?
I’m passionate mental health awareness. I try to use my platform to promote positive change in how we not only treat ourselves but, how we treat one another. I work in an industry that’s so focused on outward appearance, so I feel like it should be a responsibility for many beauty influencer to encourage and have conversations about self-love and mental well-being.
Many young people look up to you as a role model. What advice would you give to young women who aspire to build a career as an influencer or content creator?
My biggest piece of advice is to be patient and stay authentic. success comes from staying true to yourself and building genuine connections with your audience. Consistency is also important. keep posting, keep experimenting, and don’t be afraid to fail. You’ll find your voice along the way.
Finally, what can your fans and followers expect from you in the future? Are there any special projects or goals you are particularly excited about?
I have a few exciting projects in the works that will be launched in 2025. There are always new adventures and challenges ahead, and I can’t wait to share them with my followers!
Maja Malnar is undoubtedly an impressive personality who has successfully turned her passion for fashion, travel, and lifestyle into an international career. Her ability to connect with her audience through authenticity and creativity makes her one of the most influential voices in the digital world. With her upcoming projects and continuous evolution, she remains a source of inspiration for many people worldwide.
Thank you for your time.
